The Marketing career of the #ESPEU developed an academic space where learning transcended. During Business Week, attendees toured stands with real brands, products, creative proposals and activations, which allowed them to experience marketing from a practical and innovative perspective 
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The event was strengthened with the Keynote Address with Juan Carlos Salazar, CEO & Director of Strategy at Engage, who took us from insight to impact through data-driven digital strategies.
The day continued with the Panel on Innovation and marketing trends in the new digital era, together with experts from the sector:
Maykolt Hernandez – La Guava Online
Sofia Mestanza – Co-Founder of Engage
Marcela León – Marketing Manager of Vita Alimentos
This initiative reaffirms the commitment of the University of the Armed Forces ESPE to comprehensive training, the link with the productive sector and applied learning